Directory of the Book Publishing Brick By Brick Newsletter Archive

Organized by topic, to better help you find the information and resources you may be looking for.

PUBLISHING TIMELINE
The goal of the Publishing Timeline (in-progress) is to put the many to-dos and nuanced elements of a book campaign into the context of a timetable, to help authors know what they should be doing and when.

BOOK CAMPAIGN STRATEGY
— A Simple Way to Get Your Book Into the Hands of Readers
— Book Seeks Momentum
— When the Book Becomes Real
— Pub Date as the Center of Your Space-Time Continuum
— Open Book Summer
— The Importance of Taking a Step Away from Your Book Campaign
— The Year of Calm Planning
— Embracing the Chaotic Nature of Book Campaigns
— The Less Flashy Elements of a Book Campaign

AUTHOR PLATFORM
— Visibility and Clarity on Your Author Platform
— Stay Calm and Update Your Bio
— End-of-the-Year Author Platform Tune-Up
— Book Clubbing: Reaching and Engaging with Informal, Social Book Clubs
— Presenting Deeper Content Experiences

BUY LINKS
— The Right Way To Do the All-Important Buy Links on Your Author Website (and Social Media)

PRE-ORDER CAMPAIGNS
— The Never-Ending Pre-Order Asks
— How Publishers Incentivize Pre-Orders
— The Pre-Order Ask Dilemma
— Pre-Order Campaigns Are a Tell on How a Book Is Going to Perform

INDIE NEXT
— How the Indie Next List Works
— How Publishers Build Indie Next Campaigns
— How Authors Can Get Indie Booksellers to Support Their Books
— The Hunt for the Quality in the Quantity

MAJOR BOOK PUBLISHING INDUSTRY EVENTS / TRADE SHOWS / CONFERENCES
— Where Authors, Publishers, and Booksellers Meet (Regional Independent Bookseller Association Trade Shows)
— The Infiniteness of the Galley Room (ABA’s Winter Institute)
— Pre and Post-Conference Planning
— The #AWP25 Experience

BLURBS
— Blurb Role Model
— Practical Information on the Blurb-Ask Effort

BOOKSTORES
— Celebrating Independent Bookstore Day

GIVEAWAY / BOOK PROMO ITEMS
— The Art of the Bookplate
— The Practical Tote

AUTHOR QUESTIONNAIRE
— The Importance of the Author Questionnaire
— The Inquiries of the Author Questionnaire

AUTHOR EVENTS / BOOK TOURS / BOOK LAUNCH PARTIES
— Planning Tips for Your Book Launch Event
— Resource: Examples of Book Launch Event Photos
— Capturing the Moment
— The Oscar Speech in the Mirror for Authors: Reading at a Packed House

FOSTERING COMMUNITY AND BEING A GOOD LITERARY CITIZEN
— Do Some Things That You Hope (and Expect) Readers Will Do For You and Your Book
— Seeking Out the Vibrancy of Literary Community
— Deriving Inspiration and Ideas from the Role of the Poet Laureate

POETRY MONTH / PUBLISHER PROGRAMMING AND COLLABORATION
— The Imminent Arrival of Poetry Month
— The Poetry of Collaboration
— The Poetry of Taking It Further

PUBLISHING INDUSTRY INSIGHTS AND HISTORY
— Glorious Summer Fridays

RESOURCES
— Examples of Book Launch Event Photos
— 2025 Calendar of Book Publishing Industry Events and Conferences
— BIPOC / Diversity-Focused Book Publishing Resources
— Author Questionnaire
— Author Exercise