Organized by topic, to better help you find the information and resources you may be looking for.
THE PUBLISHING TIMELINE SERIES
The goal of the Publishing Timeline is to put the many to-dos and nuanced elements of a book campaign into the context of a timetable, to help authors know what they should be doing and when throughout the long march to PubDay.
BOOK CAMPAIGN STRATEGY
— A Simple Way to Get Your Book Into the Hands of Readers
— Book Seeks Momentum
— When the Book Becomes Real
— Pub Date as the Center of Your Space-Time Continuum
— Open Book Summer
— The Importance of Taking a Step Away from Your Book Campaign
— The Year of Calm Planning
— Embracing the Chaotic Nature of Book Campaigns
— The Less Flashy Elements of a Book Campaign — Giveaways (Goodreads)
— Another Non-Flashy Campaign Element — Galleys
— A Staple of the Pre-Publication Process — Digital Galleys (NetGalley)
— But Does It Move the Needle?
— Book Campaign Pressure Points
— Good Pressure Points to Have in the Run-Up to Your Book Launch
— Poetry Month as a Framework for Your Campaign Programming
— Transitioning from Planning to Pre-Pub Campaign Actioning
— The Campaign Midpoint Leap
— Book Campaign Complexity Is in the Variables
AUTHOR PLATFORM
— Visibility and Clarity on Your Author Platform
— Stay Calm and Update Your Bio
— Book Clubbing: Reaching and Engaging with Informal, Social Book Clubs
— Presenting Deeper Content Experiences
— End-of-the-Year Author Platform Tune-Up
— Customizing Your New Year, New You (Going Grid Zero)
— Photography Inspirations
THE MARKETING & PUBLICITY PLAN SERIES
— A Marketing & Publicity Plan Template
— Marketing & Publicity Plan Context: Industry-Focused Elements
— The Calm of a Campaign Plan Doc; The Chaos of the Plan-In-Action
— Behind-the-Scenes Pre-Pub Campaign Efforts
BUY LINKS
— The Right Way To Do the All-Important Buy Links on Your Author Website (and Social Media)
PRE-ORDER CAMPAIGNS
— The Never-Ending Pre-Order Asks
— How Publishers Incentivize Pre-Orders
— The Pre-Order Ask Dilemma
— Pre-Order Campaigns Are a Tell on How a Book Is Going to Perform
BOOK CAMPAIGN COSTS AND BUDGETS
— The Costs of a Book Campaign, Part 1: Standard Elements
— The Costs of a Book Campaign, Part 2: Higher Ticket Items
— The Costs of a Book Campaign, Part 3: Strategies to Navigate the Spends
— The Costs of a Book Campaign, Part 4: Delving Into the Publisher Marketing Spend
— The Costs of a Book Campaign, Part 5: The Paid Ad Promotion I Recommend
INDIE NEXT
— How the Indie Next List Works
— How Publishers Build Indie Next Campaigns
— How Authors Can Get Indie Booksellers to Support Their Books
— The Hunt for the Quality in the Quantity
MAJOR BOOK PUBLISHING INDUSTRY EVENTS / TRADE SHOWS / CONFERENCES
— Where Authors, Publishers, and Booksellers Meet (Regional Independent Bookseller Association Trade Shows)
— The Infiniteness of the Galley Room (ABA’s Winter Institute)
— Pre and Post-Conference Planning
— The #AWP25 Experience
— AWP, Book Launches, Community Reads
— Integrating Library Programming into Your Campaign — (ALA Annual Conference & Exhibition)
— 2026 Calendar of Book Publishing Industry Events and Conferences
— 2025 Calendar of Book Publishing Industry Events and Conferences
BLURBS
— Blurb Role Model
— Practical Information on the Blurb-Ask Effort
BOOKSTORES
— Celebrating Independent Bookstore Day
— Indies First, Every Day, and Especially During the Holiday Season
GIVEAWAY / BOOK PROMO ITEMS
— The Art of the Bookplate
— The Practical Tote
AUTHOR QUESTIONNAIRE
— The Importance of the Author Questionnaire
— The Inquiries of the Author Questionnaire
AUTHOR EVENTS / BOOK TOURS / BOOK LAUNCH PARTIES
— Planning Tips for Your Book Launch Event
— Capturing the Moment
— Resource: Examples of Book Launch Event Photos
— The Oscar Speech in the Mirror for Authors: Reading at a Packed House
LIBRARY OUTREACH
— Integrating Library Programming into Your Campaign
— Spotlight on the LibraryReads Program
— Time Travel and Mind Expansion Via the Multifaceted Machine That Is the Library
FOSTERING COMMUNITY AND BEING A GOOD LITERARY CITIZEN
— Do Some Things That You Hope (and Expect) Readers Will Do For You and Your Book
— Seeking Out the Vibrancy of Literary Community
— Deriving Inspiration and Ideas from the Role of the Poet Laureate
— Indies First, Every Day, and Especially During the Holiday Season
AI & BOOK PUBLISHING
— In Search of Calm and Comprehension Amid the Onslaught of AI
— What If a Rogue AI Agent Started Publishing Books?
POETRY MONTH / PUBLISHER PROGRAMMING AND COLLABORATION
— The Imminent Arrival of Poetry Month
— The Poetry of Collaboration
— The Poetry of Taking It Further
— Poetry Month as a Framework for Your Campaign Programming
— Poetry Month Happenings (2026)
PUBLISHING INDUSTRY INSIGHTS AND HISTORY
— Glorious Summer Fridays
EFFORTS AFTER THE BOOK PUBLISHES
— Post-Active Campaign Efforts and Opportunities, Part 1
— Post-Active Campaign Efforts and Opportunities, Part 2
NEW YORK CITY RECS
— Summer in the City (2026)
RESOURCES
— Examples of Book Launch Event Photos
— 2026 Calendar of Book Publishing Industry Events and Conferences
— 2025 Calendar of Book Publishing Industry Events and Conferences
— Bookseller Newsletters and Podcasts
— BIPOC / Diversity-Focused Book Publishing Resources
— Author Questionnaire
— Author Exercise