Directory of the Book Publishing Brick By Brick Newsletter Archive

Organized Topically, To Better Help You Find the Information and Resources You May Be Looking For

PUBLISHING TIMELINE
— Publishing Timeline: What You Should Be Doing And When (12+ months out from your pub date).
— Embracing the Wide-Openness of the Early Days of Your Book Campaign (11th and 12th months before your pub date).
— Publishing Timeline: When the Book Becomes "Real" (10 months before your pub date).
— Publishing Timeline: Kicking the Tires of Your Campaign Momentum Machine (9 months before your pub date).

PRE-ORDERS
— The Never-Ending Pre-Order Asks
— How Publishers Incentivize Pre-Orders
— The Pre-Order Ask Dilemma
— Pre-Order Campaigns Are a Tell on How a Book Is Going to Perform

INDIE NEXT
— How the Indie Next List Works
— How Publishers Build Indie Next Campaigns
— How Authors Can Get Indie Booksellers to Support Their Books
— The Hunt for the Quality in the Quantity

FALL REGIONAL INDEPENDENT BOOKSELLER ASSOCIATION TRADE SHOWS
— Where Authors, Publishers, and Booksellers Meet

AUTHOR PLATFORM
— Visibility and Clarity on Your Author Platform
— Stay Calm and Update Your Bio
— End-of-the-Year Author Platform Tune-Up

BUY LINKS
— The Right Way To Do the All-Important Buy Links on Your Author Website (and Social Media)

BLURBS
— Blurb Role Model

BOOKSTORES
— Celebrating Independent Bookstore Day

GIVEAWAY / BOOK PROMO ITEMS
— The Art of the Bookplate
— The Practical Tote

AUTHOR QUESTIONNAIRE
— The Importance of the Author Questionnaire
— The Inquiries of the Author Questionnaire

AUTHOR EVENTS / BOOK TOURS / BOOK LAUNCH PARTIES
— Planning Tips for Your Book Launch Event
— Capturing the Moment
— The Oscar Speech in the Mirror for Authors: Reading at a Packed House

BOOK CAMPAIGN STRATEGY
— A Simple Way to Get Your Book Into the Hands of Readers
— Book Seeks Momentum
— Open Book Summer
— The Importance of Taking a Step Away from Your Book Campaign
— The Year of Calm Planning

FOSTERING COMMUNITY AND BEING A GOOD LITERARY CITIZEN
— Do Some Things That You Hope (and Expect) Readers Will Do For You and Your Book
— Seeking Out the Vibrancy of Literary Community

POETRY MONTH / PUBLISHER PROGRAMMING AND COLLABORATION
— The Imminent Arrival of Poetry Month
— The Poetry of Collaboration
— The Poetry of Taking It Further

PUBLISHING INDUSTRY INSIGHTS AND HISTORY
— Glorious Summer Fridays

RESOURCES
— Examples of Book Launch Event Photos
— 2025 Calendar of Book Publishing Industry Events and Conferences
— BIPOC / Diversity-Focused Book Publishing Resources
— Author Questionnaire
— Author Exercise