The Pre-Order Ask Dilemma

Part 3 in the Pre-Order Series: the Challenge of Making an Impact Across the Retailer Spectrum

Pre-Order Series Quick Reference — Part 1: The Never-Ending Pre-Order Asks; Part 2: How Publishers Incentivize Pre-Orders.

Continuing on with the pre-order series, I wanted to drill into one of the conundrums that comes up as authors work to build pre-orders for their books. The challenge is making sure to push pre-orders so that people are ordering the …