How Publishers Incentivize Pre-Orders

Part 2 in the Pre-Order Series: A Focus on the Publisher's Role

This’s week’s newsletter continues the exploration of pre-orders, with a focus on the publisher role.

My last newsletter provided an overview of why pre-orders are so important — how solid pre-orders are a key indicator of strong momentum, which in turn leads to increased efforts for the overall campaign and the opening up of even more opportunities.

The…