How Publishers Incentivize Pre-Orders
Part 2 in the Pre-Order Series: A Focus on the Publisher's Role
This’s week’s newsletter continues the exploration of pre-orders, with a focus on the publisher role.
My last newsletter provided an overview of why pre-orders are so important — how solid pre-orders are a key indicator of strong momentum, which in turn leads to increased efforts for the overall campaign and the opening up of even more opportunities.
The…
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