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Integrating Library Programming into Your Campaign
Libraries Are Top-of-Mind Because the Big Annual Library Conference Is Currently Underway
Jun 27
•
Jeffrey Yamaguchi
22
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Integrating Library Programming into Your Campaign
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10
A Staple of the Pre-Publication Process
Insights on Digital Galleys; and also, Happy Summer Friday!
Jun 20
•
Jeffrey Yamaguchi
19
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A Staple of the Pre-Publication Process
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10
Another Non-Flashy Campaign Element: Galleys
Being Strategic About the Plan for this Important Finite Resource
Jun 11
•
Jeffrey Yamaguchi
23
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Another Non-Flashy Campaign Element: Galleys
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15
Publishing Timeline: Printed Promotional Materials
Having Creative Fun with Bookmarks, Postcards, Poster Boards and More
Jun 2
•
Jeffrey Yamaguchi
28
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Publishing Timeline: Printed Promotional Materials
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16
May 2025
Key Dates to Know that Are Specific to Your Book
These Will Serve as Guideposts that Determine the Rollout of Your Campaign Efforts
May 22
•
Jeffrey Yamaguchi
30
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Key Dates to Know that Are Specific to Your Book
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7
Publishing Timeline: Capturing the Author Photo
Take Care of This High-Pressure, Campaign Early, So You Have Plenty of Time to Get It Right
May 22
•
Jeffrey Yamaguchi
2
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Publishing Timeline: Capturing the Author Photo
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1
Publishing Timeline: Giveaway Scheduling
A Basic Framework for Timing Your Goodreads and/or Storygraph Giveaways
May 20
•
Jeffrey Yamaguchi
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Publishing Timeline: Giveaway Scheduling
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Publishing Timeline: Trade Show / Conference / Festival Calendaring with Your Pub Date as the Anchor
This Is Something You Can Map Out 12 Months (Or More) Before Your Book Publishes
May 20
•
Jeffrey Yamaguchi
5
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Publishing Timeline: Trade Show / Conference / Festival Calendaring with Your Pub Date as the Anchor
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The Less Flashy Elements of a Book Campaign
They're Integral to a Well-Rounded Plan (and Often Easier and Cheaper to Implement)
May 10
•
Jeffrey Yamaguchi
38
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The Less Flashy Elements of a Book Campaign
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8
Presenting Deeper Content Experiences
Going Beyond the Grid of Ephemeral Social Media Posts
May 4
•
Jeffrey Yamaguchi
13
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Presenting Deeper Content Experiences
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5
April 2025
I'd Like to Be a Poet Laureate When I Grow Up
Deriving Inspiration and Ideas from this Vital Community-Focused Poetry Role
Apr 25
•
Jeffrey Yamaguchi
11
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I'd Like to Be a Poet Laureate When I Grow Up
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5
The #AWP25 Experience
After Years of Viewing It Through the Lens of Social Media, I Finally Got to See For Myself the Biggest Annual Gathering of Writers and Publishing Folks
Apr 16
•
Jeffrey Yamaguchi
29
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The #AWP25 Experience
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16
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