Resource: Examples of Book Launch Event Photos

Make Sure You Capture this Celebratory Moment. The Pictures Don't Have to Be Perfect. The More You Take, the Better.

Here’s a collection of book launch photos for recent events that I’ve helped organize and promote for my clients. I always encourage authors to make sure they capture these moments. For the memories, of course. But there are also very practical and effective uses for event photos — they send a message of positive energy and momentum around your campaign, they can be shared on your website, newsletter, and social media, and can be submitted to places like Publishers Weekly and Shelf Awareness for photo-of-the-day features. Your friends and family will also share, as will your publisher. Plan ahead by hiring a professional photographer or by designating a friend (or two) to take photos. Make sure to get the book cover showcased, as well as lots of smiling faces. The images don’t have to be perfect. The more photos taken, the better.