The Hunt for the Quality in the Quantity

Searching for the Good Leads Fosters a More Effective Overall Book Campaign — Part 4 in the Indie Next List Series.

This is Part 4 of my Indie Next List Series. Read Part 1, Part 2, and Part 3.

One of the undercurrents that’s been part of this Indie Next List series is developing a campaign based on lead generation — creating ways to identify, reach out to, and follow up with booksellers to encourage them to nominate your title for Indie Next. “Lead gen” is a basic te…