The Pre-Order Campaign Series
This four-part series explores the vital role of pre-orders in a full-scale book campaign. Reading the posts in this series will help you understand why pre-orders are important; the expectations of the author, what publishers do to incentivize pre-orders; the inherent challenges bound-up in the asks you have to make; and why pre-orders are a solid barometer of your book’s momentum and the strength of your author platform.
The Never-Ending Pre-Order Asks
It used to be that August was a quiet, slower month for publishing, but other than December, I don’t think there’s a quiet month anymore, in terms of the number of books getting published. While August is definitely a month where perhaps there are fewer heavy hitter titles being put out — all the big summer books have already launched, and the highly an…
How Publishers Incentivize Pre-Orders
This’s week’s newsletter continues the exploration of pre-orders, with a focus on the publisher role.
The Pre-Order Ask Dilemma
Pre-Order Series Quick Reference — Part 1: The Never-Ending Pre-Order Asks; Part 2: How Publishers Incentivize Pre-Orders.
Pre-Order Campaigns Are a Tell on How a Book Is Going to Perform
Pre-Order Series Quick Reference — Part 1: The Never-Ending Pre-Order Asks; Part 2: How Publishers Incentivize Pre-Orders; Part 3: The Pre-Order Ask Dilemma.