The Never-Ending Pre-Order Asks

Part 1 on a Key Component of All Book Campaigns

It used to be that August was a quiet, slower month for publishing, but other than December, I don’t think there’s a quiet month anymore, in terms of the number of books getting published. While August is definitely a month where perhaps there are fewer heavy hitter titles being put out — all the big summer books have already launched, and the highly an…