How Publishers Build Indie Next Campaigns

Part 2 in the Series on the Indie Next List: Getting Books on Booksellers' Radar and Pushing for Nominations

Read Part 1 of the Indie Next List Series: How the Indie Next List Works.

Welcome to Part 2 of the Indie Next series. In this installment, I’m going to share some of the things publishers do to build Indie Next campaigns for their books. In Part 1, I delved into how the list works — there’s lots of nuance to the program, but the key detail is that indie …