Pre-Order Campaigns Are a Tell on How a Book Is Going to Perform

Part 4 of the Pre-Order Series: The Final Installment (For Now)

Pre-Order Series Quick Reference — Part 1: The Never-Ending Pre-Order Asks; Part 2: How Publishers Incentivize Pre-Orders; Part 3: The Pre-Order Ask Dilemma.

Summer’s end is upon us, and so it is a fitting moment for the pre-order series to come to a close. I’ve truly enjoyed diving into this subject, sharing insights into why pre-orders are so important…