The Less Flashy Elements of a Book Campaign

They're Integral to a Well-Rounded Plan (and Often Easier and Cheaper to Implement)

It’s always fun to focus on the wow-factor elements of a book campaign, but what about the more functional, less exciting items on the marketing and publicity plan? For a well-rounded campaign, it’s important to have such items in the mix. A really good example of this is the ol’ Goodreads Giveaway.

In fact, I think a Goodreads giveaway is a part of almo…