Book Clubbing

On the Question of Reaching and Engaging with Informal, Social Book Clubs

This is an inquiry that always winds its way into my conversations with authors when discussing their campaigns: how can I reach book clubs, so that they pick my book?

Set aside the high profile book clubs that are fortified by media and major retailer merchandising support, like Reese’s Book Club, Oprah’s Book Club, or Read with Jenna. Or even the small…