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All of this. And more (Edelweiss banners! Seasonal Previews! Newsletters!)

I once was invited to present at an event for prospective children's authors at a major indie. The woman ahead of me was self-published and made is sound easy. I gave a rundown of all of the people and a lot of the campaigns, trade shows, marketing, publicity, etc. and the dozens of people who do them at a traditional house. I had one slide about self publishing and said, "If you think you can do all of those things better than a traditional publisher, go for it."

I bring that up because Indie Next campaigns are one of the dozens of things publishers do that are under the radar and the kind of thing I think of when authors say their publisher did "nothing" for their book.

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Thank you Lara. Ah yes, I am so familiar with the "my publisher didn't do anything for me" sentiment... Really appreciate the story you shared about the presentation you made....Such important information you conveyed to that audience of prospective authors. Definitely agree that efforts made for Indie Next campaigns are a great example of the "behind the scenes" work that is done by publishers, day in and day out.

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