Publishing Timeline: What You Should Be Doing And When

A New Newsletter Feature to Help Authors Effectively Build and Execute their Book's Marketing & Publicity Campaign

Pretty much in every marketing/publicity meeting I’ve ever had with an author, a variation on this question is asked: What should I be doing right now?

The short answer: so many things.

The longer, correct answer is actually quite complex, and is going to depend on that book’s specific timetable and many other variables, such as the strength of the author…