Marketing & Publicity Plan Context

Breaking Down the Elements of the Template.

PART 2 OF THE MARKETING AND PUBLICITY PLAN SERIES

In last week’s newsletter, I shared the template for a marketing and publicity book campaign, listing out the 12 header items. These are the guideposts that help establish and execute a plan, and within each area there is a mix of standard efforts and staple programming, as well as x-factor elements and unique opportunities. The stronger the mix, and the more packed each area of the plan is, the better.

I’m continuing on with this look into campaign plans by providing context to the headers. In this newsletter, I’ll be delving into the areas of that plan that are industry-focused. Consider this Part 2 of a series on marketing and publicity plans.

Unlike consumer-focused efforts, which are harder and more expensive to make happen on a large or even measurable scale, industry efforts are more straightforward and lead to more tangible results. It’s all still very competitive and nothing is guaranteed, but it’s a known universe where publishers, and authors, can definitely make things happen.